Goorin Bros.

Since 1895

THE ORIGIN

They are a family of hatmakers and dream makers with a legacy built on unconventional ideas and foolish pursuits in order to move people forward. They believe in encouraging people to be seen and heard because everyone deserves to matter.

WHY THEY DO IT?

Because life moves away from you if you stand still. All the fun is new, unexpected and bold. They would rather stumble forward than fall backwards; there is no other way. They are making a bet on the future.

LET THE ANIMALS PLAY

The farm came about in 2003 when Ben Goorin was experimenting with new patch designs for truckers. The Swine, The Beaver, The Cock, The Goat, and The Ass were the Original animals that launched the signature line and global movement.

THE PRESENT

Embracing the spirit of human connections and transformation, their legacy as artisan hatmakers continues to unfold through a timeless mix of reinvented classics doused with fresh relevance. Goorin Bros. signature pieces are now seen all over the world, connecting those who are committed to a new way to look at things.