Maison Labiche
This brand was born in Paris, in 2011. From the start, their vision was to create a community-focused and ethically-minded, purposeful brand.
The story began with one iconic, universal and timeless item: the white t-shirt.
Couture Craftsmanship
In the beginning, there was only one t-shirt. It was white, made from heavyweight cotton, with a classic fit and cuffed short sleeves. That original tee is still around, and they’ve barely made any changes to it over the years. To this day, each piece they create is developed with the same philosophy: they want to make items that are so good that they won’t have to change or edit them, and you’ll want to keep them forever. Every millimetre, every gram counts. Their meshes are developed in-house from A to Z, from the thread to the weaving technique, down to the fit and smallest details. The aim is to bring you perfectly-made items that are thoughtful and considered. They are obsessed with making the perfect edit of t-shirts for everyone and for every occasion.
Driven by a passion for this timeless unisex essential, Maison Labiche has incorporated proprietary fonts for embroidery and embraced an ambition to: “bring couture-like craftmanship to a wardrobe basic”
”Wear it on your heart: it’s our favorite way to express what matters to us”
Embroidery is originally an ancestral technique, and historically heavily embellished. Unlike printing, in which an image sits on top of the fabric, embroidery is a precise craft, with the thread gripping to the textile to form a symbiotic relationship.
When Maison Labiche started, the embroidered t-shirts they had come across were highly intricate, embellished luxury pieces. They made it a point to simplify the embroidery process, paring it back to a minimalist art. They use a chain stitch technique and sewing thread for a minimal but durable result. Though we have often been imitated since their early days, this remains their signature today, as well as a deep source of pride.
Wear it on your heart: it’s their favorite way to express what matters to Maison Labiche. The original placement, on the heart, is a subtle nod to 1950s school uniforms and Varsity jackets.
Today, their service has expanded to include embroidery on the chest, sleeve and back of their pieces, providing even more ways to say what’s on your mind.
